David or Goliath? How does the public view charities?
"Large charities are seen as more wasteful and having a poorer understanding of their beneficiaries than small ones, according to a new poll.
"Research organisation nfpSynergy surveyed 1,000 people last November. Fifty-one per cent of those polled said the statement "they are often wasteful in how they spend money" applied to charities with annual incomes of more than £10m."
An article at Third Sector comments on the research findings, highlighting the public perception of large charities as wasteful but more professional in their approach, while small charities are less wasteful, trustworthy, friendly and good at understanding the needs of the people they serve.
Read the full article at Third Sector website.
Posted 2010-04-14 10:31:41